SEO Writer Recommends a New Place to Share Content: Pinterest.com

NASHVILLE, TN – A comprehensive SEO strategy, like the ones we provide here at Master Google, give our clients the benefits of a bigger audience with a top spot on Google. Now the question is: how can you extend your social media marketing efforts to keep that audience?

We all have our preferred methods of social media to interact with others, including potential and current clients. Blogging tools such as Tumblr, WordPress, and Blogger give us a place to create content. But where do we share it? I’ve been on the Twitter and Facebook bandwagon for a while, but lately Pinterest has really caught my eye. It all started with a big move. See, my husband and I are currently working on our new house – painting walls and replacing fixtures before we move in. Recently, my aunt called me to inform me of something she saw on Pinterest. It was a cute photo of a man and a woman who painted a heart on their wall before they started painting their first home. She told me to check her pin board and see the photo.

Photo Courtesy of VisualPhotos.com.

Pinterest, the virtual pin board to both bookmark and organize cool things you’ve found online, is gaining popularity quickly. It’s easy to use, it has a simple, dynamic layout, and it’s highly visual. People love it, and this report can back up all the hype.

Pinterest Drives Traffic: Pinterest wiggled its way up the January 2012 Referral Traffic Report. This chart shows that for December 2011, Pinterest was responsible for 2.5% of total referral traffic. In January, that figure rose to 3.6%. In July of 2011, Search Engine Journal reports that Pinterest had only 0.17% total referral traffic.

For a reference, Facebook held 26.4% of total referral traffic in January. StumbleUpon came in second with 5.07%, and Google and Twitter took the third and fourth spots with 3.62% and 3.61% respectively. Ranking under Pinterest in total link referrals for January are LinkedIn, YouTube, and Google+.

I know from first-hand experience that this virtual pin board is insanely popular. Sometimes when I want to pin something, Pinterest is over capacity. It’s like when you really want to tweet something clever, but you see that fat whale on the screen. You’ll have to wait!

Are you Pinning? The coolest part about Pinterest is that you can create multiple boards and title them as you choose. You can also select a category for each board with a handy drop-down menu. (Hello, keywords!) So, what should you pin? Pin what you do; pin what you like. Solely pinning your own content doesn’t allow your boards to grow organically. Pin things you like, things that inspire your business, and things you’ve created. That way users will choose to follow your boards, potentially re-pinning your pins and sharing the link-love.

Get creative. If your company sells tires, you could create blog content on tire care tips or how to change a flat. If you make letterpress wedding invitations, pin images from your past designs and other designers you like. Informative pins, such as “how to” or “DIY” do especially well on Pinterest.

Pinterest user Laura Scott-Davis has a board dedicated to SEO and so does Patina Marketing. As you can see, graphics hit hard on Pinterest – it’s all about the visuals.

Use Photos: If your blog content is compelling and informative, people will find it, especially if it’s optimized for search engines. By including a photo (also optimized for search engines) with each blog post or web page, users can see a visual pairing to the content. Make sure your images are relevant, of course.

Make it Easy: Adding a “pin it” button to your content makes it ridiculously easy for users on your blog to add your content to desired pin boards. Here’s how you can get a button. Once your button is added, users can share your content with a simple click. (Users can manually add a pin to their pin boards, but embedding a “pin it” button will allow seamless content sharing.)

Now your content shows up on their board, and every Pinterest user that follows that board can now see your content and they have the option of “re-pinning” your content to their boards. The more users that re-pin your content, the more people have the opportunity to view your content and click the link, driving hits to your website.

While Facebook is a place where friends can chat, share personal photos, and connect with each other, Pinterest has a stronger niche for link sharing, especially in the Do-It-Yourself community.

A strong SEO campaign will drive folks to your website. Pinterest allows those users to virally spread your content through their followers.

As Master Google CEO and SEO expert Ali Husayni says:

“You cannot just sit and wait for others to link their sites to yours. That simply won’t happen.”

Don’t be afraid to share your content. Giving your customers easy ways to link to your content, through Pinterest or Facebook or Google+ can only work in your favor. Now, go forth and pin! Or, to see how our SEO can help your website, Contact Us.

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How To Make An Adult Website...Using Free Content

Thousands of people start off in their quest to earn money online everyday. Less than 1% of these people ever make any kind of substantial income. You will find that most of the online profits also go to big companies that have multiple employees.

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You are probably looking at the computer and thinking: ?I could never make an Adult Website.?
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1. I have no knowledge about making websites. It would be too hard!
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Good Luck!!!

CiCi Brendan is a Stay At Home Mother that supports herself and her daughter through her Adult Website Business.
Visit http://www.WealthFromPorn.com to learn more!

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author's information and copyright must be included.

View the original article here

The Google Freshness Update: Why Current Content Matters

Google’s climb to search engine prominence over the years has been subtly dotted with algorithm adjustments in order to stay current. In November, Google supplemented last year’s caffeine indexing system with the freshness update, making an algorithm that favors content that is both recent and relevant.

“Different searches have different freshness needs,” says software engineer Amit Singhal on Google’s official blog. “This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.”

Although the freshness update is estimated to impact 35 percent of searches (at least one result on the page), it will only be noticeable to the average user among 6 – 10 percent of searches. In other words, the update is more effective than will be noticed.

So how is freshness and relevancy measured by Google’s standards? SEO expert and Master Google founder, Ali Husayni, points to respective topics.

“For ‘news’ items, the later a page has been created and content developed, the better rank it will have,” Husayni says. “For other topics such as ‘historical events,’ Google may include old pages along with new analysis.”

Account Director at Punch Communications and Huffington Post blogger Philip Keightley explored the same question in a recent post.

“What constitutes relevance? In Google’s eyes, hundreds of factors, with freshness being a recent development,” Keightley says. “What constitutes freshness? Real-time social networks such as Twitter and to some extent Facebook and Google+ have added additional tools to Google’s armory, since it can now crawl the content from these networks and deduce which content people are interested in, what it is and if it is relevant for its search results.”

The freshness update has not only affected search results, but has already begun to affect the methods of developers and writers as well. Former Master Google writer Kristen Peters has expressed how the freshness update influences her approach.

“Google’s freshness update has certainly affected our writers’ methods here at Master Google,” Peters says. “We always knew that content was a huge part of optimization, but this development has made it all the more important to write quality blog posts more often and has encouraged us to keep an eye on industry news, as the timeliness of the content is also a crucial component.”

Keightley shared thoughts on the immediate future as well.

“This presents a number of opportunities to marketers, regardless of their size and ammunition,” Keightley says. “Essentially, by creating a digital social object, whether that is in the form of an application on Facebook, a microsite or even a blog post, the buzz around that content will have a far greater benefit in search.”

Husayni does not believe any one component to a site warrants particular care and attention, but notes the importance of general consistency as with such formats as blogs.

“Blogs seem to be an important part of any site because they get updated on a regular basis,” Husayni says. “I suggest site owners should write for their sites on a regular basis. The more fresh, quality and relevant content they post to their sites, the better chances of exposure and inclusion on Google search results they will have.”

© 2012 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Popularity: 2%

Two Piracy Bills That Might Impact Your Website Content and Rankings

NASHVILLE, TN – If you’ve been on the Internet at all in the past few weeks, chances are you’ve seen posts or news articles about two piracy bills that are swarming around Congress: SOPA and PIPA. SOPA is the Stop Online Piracy Act, and PIPA is the Protect IP Act. While these bills may have good intentions – stopping copyright infringement – they could be detrimental to information sharing and the Internet as we know it today.

In a 24-hour protest on Jan. 18, many websites blacked out their content, including probably the biggest and most influential participant Wikipedia. Fight for the Future, whose tagline reads “a non-profit working to defend online freedom”, reports that more than 115,000 sites participated in the Jan. 18 blackout. Their numbers show the progression of Senators publicly opposing PIPA, which grew from one lone Senator on Nov. 16, 2011 to six on the morning of the protest. On the evening of the Jan. 18 protest, 34 Senators publicly opposed the anti-piracy bill.

You may have also heard that, for now, these bills have been postponed in Congress; they were scheduled for a Jan. 24 vote. It’s hard to tell if Congress has heard the pleas of many Americans to stop these censorship bills, or if the postponement is a way to shut us up temporarily. Will the bill slide back into Congress with revised text? Will they try to slip it by us?

Clay Shirky, in a very telling TED Talk (which I highly recommend watching), speaks about the history of copyright infringement legislation and its chilling future. He begins by explaining the Audio Home Recording Act of 1992, which basically said copying content such as songs from the radio to share with friends is okay (i.e, making personal mix tapes). It also said that taping high-quality versions, making multiple copies, and selling these copied tapes is not okay. The media companies wanted Congress to stop all copying, but Congress didn’t go that far. Now media companies, especially those who produce music and films, are spearheading these anti-piracy bills once again with SOPA and PIPA.

Shirky states: “The real effects of SOPA and PIPA are going to be different than the proposed effects. The threat, in fact, is this inversion of the burden of proof, where we suddenly are all treated like thieves at every moment we’re given the freedom to create, to produce, or to share. And the people who provide those capabilities to us – the YouTubes and Facebooks, the Twitters and TEDs – are in the business of having to police us or being on the hook for contributory infringement.” Some businesses may not want the job of policing their content, which could result in the businesses walking out, leaving us no place to voice our opinions or share our findings.

In the same talk, Shirky also enlightens listeners to an even deeper-rooted problem that SOPA and PIPA propose. He explains how the bills threaten our freedom and an inherent human right: “And because the biggest producers of content on the Internet are not Google and Yahoo, they’re us; we’re the people getting policed. Because in the end, the real threat to the enactment of PIPA and SOPA is our ability to share things with one another. So what PIPA and SOPA risk doing is taking a centuries old legal concept – ‘innocent until proven guilty’ – and reversing it –’guilty until proven innocent.’”

The real problem, as Shirky so eloquently states, is that SOPA and PIPA will make everyone a criminal. Without a proper trial, without gathering significant evidence, the government would be able to shut down your blog or website. The government could shut down your favorite websites. Forgoing the foundation of our basic rights – our Sixth Amendment right to a speedy, public trial with an impartial jury and our First Amendment right to free speech – the government will be able to censor our content seemingly without reason and without a proper check of power. Shirky goes one step further, deducing that media companies don’t want us to produce, but only to sit on our couches and consume. The producing is what threatens their livelihoods.

The hacker organization called Anonymous has shown their disdain for SOPA and PIPA by attacking major websites. Anonymous supposedly hacked the Department of Justice in retaliation to the shutdown of Megaupload.com, a major file-sharing website, and the arrest of its operators. They also hit the Motion Picture Association of America (MPAA), Universal Music, and the Recording Industry Association of America, according to a Forbes article. These organizations are supporters of SOPA and PIPA.

Facebook’s Washington, DC, office has a Facebook page where they discuss their views on these anti-piracy bills. While Facebook is sympathetic to the music and film industry on this copyright issue, they think SOPA and PIPA “are not the right solution to this problem, because of the collateral damage these overreaching bills would cause to the Internet.”

For now the bills are tabled, but Wikipedia writes, “SOPA and PIPA are not dead: they are waiting in the shadows.” This isn’t the end of the fight.

Master Google Ali Husayni has this to say about these two piracy bills and what they mean for website content sharing as we know it today:

“I’m all against piracy and hacking. But being raised in Iran, I’ve seen what censorship can do to freedom of the flow of information. You ‘censor’ only when you feel unable to verbally ‘engage’ and ‘encounter’ your opposition. Censorship by its very virtue puts you on the defense and the weaker position. And we don’t want to be portrayed as weak.”

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Building A Site Google Loves: Writing Great Content (Part Two)

ORLANDO, FLORIDA — Hopefully part one of Writing Great Content gave you a clear understanding of the main purpose of SEO Copywriting and how to choose relevant, interesting and helpful topics for blog posts, articles and press releases.

Part two will talk about how to include keywords naturally, why paying attention to detail matters, and reveal one of the must-haves needed for your website to do well in Google’s search algorithm. I will also advise you on two mistakes to avoid, which include the most common and deadly of missteps when it comes to ranking well with Google.

Including Keywords Without Sounding Spammy

Good content also includes keywords, but the keywords should flow naturally within the article or press release and be relevant to the piece. If the non-SEO savvy reader can scan an article or press release and pick out the keywords, then the content is not written well enough. Keywords help a search engine decide what pages are most relevant to a search, but readers do not need to be spoon-fed as to what a page is about, according to Ali Husayni.

“Ultimately, humans are more important than the search engine because they are the ones who buy, the ones who will share the content, and the ones who will get you the backlinks to the content, so always strive for a natural tone and relevant topics,” Husayni said.

Husayni uses a team of advanced SEO marketing researchers, the latest analytics reports and specialized formulas to find and prioritize clients’ keyword selection and link building. Businesses can find out their best keywords by doing their own research, or hiring an SEO consultant to analyze current SEO work or an SEO coach to train and hire in-house employees with the techniques they need to be successful.

Give Customers A Glimpse Of The Company’s Character

A company that pays attention to details within their website content is telling readers that they are thorough. People shopping around for services or goods like to know that their needs will be handled by a person or company that is thorough and attentive.

Misspelling and poor grammar are the most common mistakes that companies make in their SEO writing. Lanette Strong, an SEO copywriter, says overlooking details can give the impression that the writer is ignorant or does not care about his or her work. Blatantly false statements made because of lack of research or proofreading make a company look less reputable.

“Research, grammar and spelling are of the utmost importance for blogs,” she says. “You need to have all the facts first, and then re-read the post for grammar and spelling errors.”

Husayni stresses the importance of hiring a professional copywriter who is a native English-speaker.

“You are creating content to show your expertise in your particular field, and you don’t want to hinder your efforts because you don’t write well in English,” Husayni said.

Master Google’s Editor-in-Chief Lorrie Walker says this is an obstacle that is easily overcome with the help of an English-speaking writer. A professional copywriter helps companies and businesspeople accurately portray their knowledge and professional image.

The Freshness Component: Don’t Leave Your Blog Without It

Google loves fresh content. They recently added a component to their search algorithm that takes into account how recently information was published when determining how relevant it is to certain search queries.

Husayni suggests, “Site owners should write for their sites on a regular basis. The more you post fresh, quality and relevant content on a site, the more you improve the odds of exposure and inclusion on Google search results.”

A regular basis could mean once every month or every other day, but the most benefit comes from posting often because of Google’s freshness algorithm. Google wants to give searchers the most relevant and up-to-date results on a topic.

Companies debating their number of postings should consider their purpose for the articles, according to Walker, who is also the owner of a public relations firm in Lakeland, Florida.

“If you’re just writing for search engines, you might get the results you want from three ‘OK’ articles,” she said. “But if you want customers, you have to provide relevant, quality content that will encourage people to read on and take action.”

Plagiarism Can Be Deadly For Rankings

Filling a website with interesting content is the goal, but the content has to be original, not copied from other sources.

Walker says the biggest mistake people make when it comes to SEO content generation is seeing similar sites and loving the content, then simply copying it to their own website.

Google views that as duplicate content, and they penalize sites that copy. Readers do not appreciate copied content either and can quickly deem a site not worth reading if it is just regurgitating content they have seen before.

“Strive to enlighten the clients or patients instead of rehashing material over and over again,” Husayni said. “And never copy and paste material directly to your own website.”

What creating the best SEO content comes down to is a balancing act. There are certain components that must be included, but the process is fluid. To be successful, companies and writers must be flexible and make continuous adjustments to keep everything working together to accomplish the goal of building a site that Google loves.

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Building A Site Google Loves: Writing Great Content — Part 1

ORLANDO, FLORIDA — It seems like the importance of great content is touted everywhere, but there seems to be much less information about what constitutes great content. How do you know if your content measures up, and more importantly, if what you are writing is what will make your website one that Google loves?

“We have a great team of professional SEO copywriters who create the content that contributes to the ranking results clients like to see,” says Ali Husayni. “A couple of our writers are going to share their process for making that writing a reality and some of the characteristics great content will have.”

To Write For The Search Engine or For The Reader?

That is the first and most important question. The first thing to understand about content generation is the reason for doing it, and—spoiler alert—that reason should not be just to get better rankings in search engine results.

“Writing the press release or article only with search engines in mind may very well help you improve your site’s ranking, but if it doesn’t generate new business, who cares?” says Lorrie Walker, the editor-in-chief at Master Google and the owner of a public relations firm in Tampa, Fla.

According to her the main purpose for writing website content, articles and press releases is to provide useful information for people who are seeking the kinds of services and products that the business provides.

“When I need a service, I want to find the best, most knowledgeable subject matter expert to provide that service for me,” Walker says. “If it’s someone local, I’m probably going to ask my friends and see if anyone has recommendations. But I’m also going to look at business’ websites and do my research. The more information you can provide about who you are and what you do, the better.”

Why Good Isn’t Good Enough

But jotting down some basic information about a company, a brief description of services and peppering in some keywords to SEO is not going to be enough to get top results in this era of the Internet.

“There are too many people producing content, many of them producing good content, to put up basic information on a website and expect to stand out,” Husayni says. “It takes a lot of work, but the opportunity is there for people who are willing to invest the time and energy.”

Three Characteristics Of Great Content

Walker says that when a company has written copy that is interesting, original and well-written, they have great content.

Website content must be relevant to what people are searching for on the topic and be helpful in some way by providing the information they wanted, answering the question or solving the problem. The only way to do this is to know the audience to write for and what they find interesting.

“Content should speak to them in a language they understand,” says Lanette Strong, an SEO copywriter. “They should leave the page with an accurate answer to the question they were searching for.”

That means if a company is trying to reach a layperson audience, they need to cut down on technical language and explain any terminology that a beginner in the subject would not readily understand within the context of the page.

“It’s not that we are dumbing down articles, it’s that we are helping readers get the information they were looking for without having to visit another site to get more clarification,” Strong explains.

Figuring Out What To Write About

The definition of interesting is ‘to arouse curiosity or interest and hold or catch the attention.’ That means companies need to look for topics that their readers might want to read about or would provide information they need. If a heating and cooling company is building a website to grow their residential customer base, they would want to focus on topics pertinent to homeowners like cutting energy costs, the latest equipment rebates or the benefits of upgrading to energy efficient systems. A company that is trying to get more commercial clientele or work with contractors would focus on different topics.

Strong says that researching what competitors are doing and staying abreast of current news is helpful when looking for topic ideas. Just make sure you can relate the topic to your company and put a fresh spin on it, she cautions, and Walker agrees.

“I think a good way of determining what to write about is to listen to your customers or clients or patients. What questions do you frequently get asked? Write about those topics,” says Walker.

Walker says that companies can also write about what sets them apart from their competitors, about business anniversaries or other milestones, including: awards or recognition from the community, new products or services and new employees and conferences employees attended or spoke at.

Half the battle of writing about a business or company is coming up with relevant topics and creating a well-defined goal for the press releases and articles. Stay tuned to read about out the next steps for creating great SEO content: sound writing mechanics, knowing how to use keywords effectively and giving Google what it wants from content while staying away from what can get a website penalized or banned.

Popularity: 3%

The Google Freshness Update: Why Current Content Matters

Google’s climb to search engine prominence over the years has been subtly dotted with algorithm adjustments in order to stay current. In November, Google supplemented last year’s caffeine indexing system with the freshness update, making an algorithm that favors content that is both recent and relevant.

“Different searches have different freshness needs,” says software engineer Amit Singhal on Google’s official blog. “This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.”

Although the freshness update is estimated to impact 35 percent of searches (at least one result on the page), it will only be noticeable to the average user among 6 – 10 percent of searches. In other words, the update is more effective than will be noticed.

So how is freshness and relevancy measured by Google’s standards? SEO expert and Master Google founder, Ali Husayni, points to respective topics.

“For ‘news’ items, the later a page has been created and content developed, the better rank it will have,” Husayni says. “For other topics such as ‘historical events,’ Google may include old pages along with new analysis.”

Account Director at Punch Communications and Huffington Post blogger Philip Keightley explored the same question in a recent post.

“What constitutes relevance? In Google’s eyes, hundreds of factors, with freshness being a recent development,” Keightley says. “What constitutes freshness? Real-time social networks such as Twitter and to some extent Facebook and Google+ have added additional tools to Google’s armory, since it can now crawl the content from these networks and deduce which content people are interested in, what it is and if it is relevant for its search results.”

The freshness update has not only affected search results, but has already begun to affect the methods of developers and writers as well. Former Master Google writer Kristen Peters has expressed how the freshness update influences her approach.

“Google’s freshness update has certainly affected our writers’ methods here at Master Google,” Peters says. “We always knew that content was a huge part of optimization, but this development has made it all the more important to write quality blog posts more often and has encouraged us to keep an eye on industry news, as the timeliness of the content is also a crucial component.”

Keightley shared thoughts on the immediate future as well.

“This presents a number of opportunities to marketers, regardless of their size and ammunition,” Keightley says. “Essentially, by creating a digital social object, whether that is in the form of an application on Facebook, a microsite or even a blog post, the buzz around that content will have a far greater benefit in search.”

Husayni does not believe any one component to a site warrants particular care and attention, but notes the importance of general consistency as with such formats as blogs.

“Blogs seem to be an important part of any site because they get updated on a regular basis,” Husayni says. “I suggest site owners should write for their sites on a regular basis. The more fresh, quality and relevant content they post to their sites, the better chances of exposure and inclusion on Google search results they will have.”

© 2012 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Popularity: 3%