SEO Consulting: How To Get Off The Rankings Roller Coaster And To The Top Of Google

ORLANDO, FLORIDA-Maybe the SEO team hit a wall or rankings tanked overnight or there are nagging questions about online reputation management. Whatever the problem is, an SEO consultant is often the solution.

Consulting is one of the three types of SEO services Master Google offers. It is ideal for businesses that need a fresh, professional perspective of their website, SEO techniques, ranking trends and SEO team. A consultant can also help locate, hire and set up an in-house SEO team.

Courtesy of seodotinfo.com

Consulting is often confused with SEO coaching services, but it is a slightly different. That is geared more toward assisting businesses that are just starting work on their sites and want to be trained in SEO techniques or need help drawing up a strategy for an effective SEO campaign.

“Understanding online marketing is not an easy task because of its ever changing dynamics,” says Ali Husayni, who is an SEO specialist of nine years. “Consulting can help business owners or marketing directors understand their online market, competition, and how best to use their budget.”

Here are five ways SEO consultants can help businesses get back on track toward success:

1) Pinpoint what is not working and provide clear, concise reports on how to fix it
2) Assess the quality of the current in-house SEO team and their techniques
3) Provide the market and competition analysis necessary to develop a successful Internet marketing strategy
4) Help businesses find and hire in-house SEO talent
5) Answer questions and train SEO teams in the latest techniques and equip them with resources to further improve SEO results

A Glimpse Of SEO Consulting Services In Action
Tim Booth and Shawn Sandifer, the founders of a referral site for local contractors across the nation, hired Master Google as consultants in December 2011 to help resolve problems with their SEO rankings. The pair had doubts about their in-house SEO team since the traffic to their site had dropped off drastically. Five months prior to contacting Master Google, the website had 140,000 visitors per month. By December, they were down to 90,000 per month.

Husayni and his SEO team stepped in to do an in-depth analysis of their current SEO work. The report showed Booth and Sandifer that their site was lacking credible link popularity, an essential part of ranking well in Google’s search engine results. It also revealed that their SEO team had been using black-hat SEO techniques like keyword-stuffing and duplicate content.

“Black-hat SEO techniques are methods used to get sites quick results, but it is merely short-lived success and detrimental to the site in the long run,” says Husayni, who is the author of a Google SEO eBook of tips and techniques that comply with Google webmaster guidelines.

After getting the news about their website, Booth and Sandifer decided to fire the in-house SEO team and outsource to Master Google.

“This was the best decision they could have made,” explains Husayni. “We immediately implemented a powerful link-building campaign, taught their writing team SEO copywriting techniques, pinpointed the black-hat SEO techniques and showed them ways to remove them.”

As Booth, the company’s CEO, testifies, “Our traffic is growing at a quicker pace than their original estimate. Their value to our company at this stage cannot be overstated.”

The site’s traffic is back up to where it was at its peak and still climbing. Sandifer, who is the president, is relieved to see an upward trend and feels optimistic about the future.

“This means we can finally begin to plan for the future and growth of our company and stop trying to figure out how to dig ourselves out of the hole we were in,” he says.

Booth and Sandifer’s story is just one example of how consulting services can be used. They are a valuable resource for businesses to draw on at any stage in their SEO campaigns, whether they need help pushing through a rankings plateau, solving complex SEO problems or using Facebook, YouTube or Twitter to enhance their Web marketing SEO efforts.

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Two Piracy Bills That Might Impact Your Website Content and Rankings

NASHVILLE, TN – If you’ve been on the Internet at all in the past few weeks, chances are you’ve seen posts or news articles about two piracy bills that are swarming around Congress: SOPA and PIPA. SOPA is the Stop Online Piracy Act, and PIPA is the Protect IP Act. While these bills may have good intentions – stopping copyright infringement – they could be detrimental to information sharing and the Internet as we know it today.

In a 24-hour protest on Jan. 18, many websites blacked out their content, including probably the biggest and most influential participant Wikipedia. Fight for the Future, whose tagline reads “a non-profit working to defend online freedom”, reports that more than 115,000 sites participated in the Jan. 18 blackout. Their numbers show the progression of Senators publicly opposing PIPA, which grew from one lone Senator on Nov. 16, 2011 to six on the morning of the protest. On the evening of the Jan. 18 protest, 34 Senators publicly opposed the anti-piracy bill.

You may have also heard that, for now, these bills have been postponed in Congress; they were scheduled for a Jan. 24 vote. It’s hard to tell if Congress has heard the pleas of many Americans to stop these censorship bills, or if the postponement is a way to shut us up temporarily. Will the bill slide back into Congress with revised text? Will they try to slip it by us?

Clay Shirky, in a very telling TED Talk (which I highly recommend watching), speaks about the history of copyright infringement legislation and its chilling future. He begins by explaining the Audio Home Recording Act of 1992, which basically said copying content such as songs from the radio to share with friends is okay (i.e, making personal mix tapes). It also said that taping high-quality versions, making multiple copies, and selling these copied tapes is not okay. The media companies wanted Congress to stop all copying, but Congress didn’t go that far. Now media companies, especially those who produce music and films, are spearheading these anti-piracy bills once again with SOPA and PIPA.

Shirky states: “The real effects of SOPA and PIPA are going to be different than the proposed effects. The threat, in fact, is this inversion of the burden of proof, where we suddenly are all treated like thieves at every moment we’re given the freedom to create, to produce, or to share. And the people who provide those capabilities to us – the YouTubes and Facebooks, the Twitters and TEDs – are in the business of having to police us or being on the hook for contributory infringement.” Some businesses may not want the job of policing their content, which could result in the businesses walking out, leaving us no place to voice our opinions or share our findings.

In the same talk, Shirky also enlightens listeners to an even deeper-rooted problem that SOPA and PIPA propose. He explains how the bills threaten our freedom and an inherent human right: “And because the biggest producers of content on the Internet are not Google and Yahoo, they’re us; we’re the people getting policed. Because in the end, the real threat to the enactment of PIPA and SOPA is our ability to share things with one another. So what PIPA and SOPA risk doing is taking a centuries old legal concept – ‘innocent until proven guilty’ – and reversing it –’guilty until proven innocent.’”

The real problem, as Shirky so eloquently states, is that SOPA and PIPA will make everyone a criminal. Without a proper trial, without gathering significant evidence, the government would be able to shut down your blog or website. The government could shut down your favorite websites. Forgoing the foundation of our basic rights – our Sixth Amendment right to a speedy, public trial with an impartial jury and our First Amendment right to free speech – the government will be able to censor our content seemingly without reason and without a proper check of power. Shirky goes one step further, deducing that media companies don’t want us to produce, but only to sit on our couches and consume. The producing is what threatens their livelihoods.

The hacker organization called Anonymous has shown their disdain for SOPA and PIPA by attacking major websites. Anonymous supposedly hacked the Department of Justice in retaliation to the shutdown of Megaupload.com, a major file-sharing website, and the arrest of its operators. They also hit the Motion Picture Association of America (MPAA), Universal Music, and the Recording Industry Association of America, according to a Forbes article. These organizations are supporters of SOPA and PIPA.

Facebook’s Washington, DC, office has a Facebook page where they discuss their views on these anti-piracy bills. While Facebook is sympathetic to the music and film industry on this copyright issue, they think SOPA and PIPA “are not the right solution to this problem, because of the collateral damage these overreaching bills would cause to the Internet.”

For now the bills are tabled, but Wikipedia writes, “SOPA and PIPA are not dead: they are waiting in the shadows.” This isn’t the end of the fight.

Master Google Ali Husayni has this to say about these two piracy bills and what they mean for website content sharing as we know it today:

“I’m all against piracy and hacking. But being raised in Iran, I’ve seen what censorship can do to freedom of the flow of information. You ‘censor’ only when you feel unable to verbally ‘engage’ and ‘encounter’ your opposition. Censorship by its very virtue puts you on the defense and the weaker position. And we don’t want to be portrayed as weak.”

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