Super Bowl XLVI is Upon Us: How to Score a ‘Top of Google’ Touchdown with Your SEO Team

SANTA MONICA, CA — Search engines are a complex weave of algorithms and updates, which can be stressful when it comes to tackling SEO. Master Google’s CEO and SEO expert Ali Husayni shares that in an ever-changing SEO world, a great team is everything because the game is always changing. On the eve of the Super Bowl, we at Master Google invite you to stay ahead of the game. Husayni shares a few different Super Bowl related analogies to throw around this idea: how creativity and critical analysis join forces to play a big part in any SEO strategy, and in all SEO teams.

“The Super Bowl is extremely analytical. You have to know exactly who to throw it to, and at one correct speed. It’s precision that comes with a lot of practice with the team, and requires them all to be extremely smart. To win, you have to guarantee that when you throw the ball to the quarter back, it’s going to land in your teammate’s hands,” Husayni says.

Husayni’s Super Bowl analogies are outlined below, and include the importance of a strong team and persistence.

Illustration Courtesy of Digboston.com

Know How To Analyze Different Ideas from Your Team

Husayni has advice for the head of any team, which includes knowing how to utilize the different ideas of his team. Husayni analyzes his own managerial style, saying:

“I can analyze, see a trend and see where it’s headed. What I’m good at is looking at what other people suggest and taking it a step further, combining different ideas to come up with a specific solution to a problem.”

Every employee has a different perspective, so be sure to listen. After all, the solution to any problem often comes from a combination of ideas.

Be a Team Player by Knowing Your Strengths

It suits the Super Bowl topic well to say that when it comes to launching a successful SEO strategy, you have to be a great team player. Each individual needs to know their area of expertise on the field, and each one needs to be the best at what they do. The combination of this expertise and hard work is what’s going to make the team a winning one, according to Husayni.

“Each team member we have is an expert in what they do. What they do is going to make the entire process succeed, and let the ball land with Google, with a higher search engine ranking result for our clients,” Husayni says.

Always Strive for Accuracy: There are No Shortcuts for Effective SEO

An accurate team is a winning team, according to Husayni. We can’t control SEO efforts entirely, because just like a football game SEO has fluctuations. You may go forward and then a little bit back. To hit a 10 yard mark, you need to be persistent and be careful not to go back a couple of yards without noticing it. Husayni explains the importance of a team effort when it comes to carrying out a touchdown of an SEO campaign.

“Before the quarter back throws the ball, the rest of the team needs to protect him. While an SEO strategy is vital, if you aren’t throwing your SEO tactics out at the right speed, you can get red flagged from Google,” Husayni says.

To avoid an interception from another business on Google’s search results, remember that a lot of what Google does is common sense. Google hates spamming techniques, like Black Hat SEO. So remember, while it might be tempting to duplicate content or buy links, if you just copy and paste or try to buy your way to the top without hard work, Google will take notice. Don’t risk getting flagged to save a tiny bit of time.

“Because some SEO companies are always looking for shortcuts, they are also looking for black hat techniques. The client is very happy and then Google changes their algorithm, and the black hat techniques are revealed. Then they hire us.”

So enjoy the game and remember—it’s all about the team.

Popularity: 1%

Analyzing Google Adwords Keyword Selector Tool Traffic Estimator

For anyone interested in doing business online, knowing how many individuals search for a specific keyword is crucial. If I’m selling kids shoes online and only 100 people search for it on Google, then most probably I’m not going to succeed – even if my site is ranked at the top. I’ll be lucky if 10 people out of those 100 buy my shoes.

To know how many people search for a specific keyword, there are many tools available. But the most trustworthy one is Google’s Adwords Keyword Selector Tool. Because it is pulling the data from its search engine.

In the SEO community, it is common knowledge that Google’s Adwords traffic estimation tool is at best inaccurate. But no one really knows how Google measures these numbers. According to Google, it is “averaging” each month’s search volume across its search engine platforms. But for a long time I’ve been suspicious that these numbers are not real. So, finally I decided to conduct a test.

I selected six websites that we have access to their Analytics data and are ranking within the top five positions on Google search results – world-wide – for somewhat competitive keywords. The tables below illustrates my findings.

The first table are the keywords in Exact format. Which means we’re only looking at Google’s traffic for these keywords when the exact phrase is searched for as well as the traffic for the same keyword:

The following table are for the same keywords but this time using the “Phrase” selection. In other words, the searcher could have used the same phrase in conjunction with other words:

As you see the number of people visiting the site is much less than the number of monthly search volume (Traffic Estimate) regardless of whether we searched for “Phrase” or “Exact” keywords.

It is less likely that less than 10% of those searching for any given search querry are going to visit the top ranking sites.

Therefore, my conclusion is that the Traffic Estimate is blown out of proportion. 

But by how much?

Looking at the numbers, we can say that these numbers are blown out of proportion by 3 times and up to 100 times depending on the search query.

Where is the success in SEO?

Another important factor is that we’re able to generate a few times more traffic to our clients’ sites than the total search volume for their main keyword(s). For example, doctorjennifer.com’s main keyword is Minneapolis Orthodontist. But this keyword only receives 58 searches each month (if that was accurate). On the other hand, the site is receiving over 1,000 hits through organic search results. The reason is that we are not just focusing on the MAIN keyword. We work on a pool of different keywords related to each site/business. Doctorjennifer.com for instance has over 100 keywords we’re targeting.

For those clients that care very much for having that top ranking placement on Google for their main keyword I have to say that that is not so important compared to being ranked for many of their keywords that may not be as popular.

In other words if our client is not ranking at the top for Minneapolis Orthodontist, they’re just losing a very small fraction of the search volume; however, there are 50 other keywords (Minneapolis Children Orthodontist, St. Paul Invisalign, Best Orthodontist in Eagan, etc.) that the client has a top five ranking. The site is going to get traffic and business from Google generated through secondary keywords.

We measure our success by the number of targeted visitors who find our clients’ sites using their keywords – main keywords as well as secondary keywords.

The SEO Value of Trackbacks and Pingbacks: A Blogger Asks and Master Google Answers

SANTA MONICA, CA — At Master Google, we always appreciate comments that let us know what we can do to answer your questions pertaining to SEO. Of course, the best way to get advice that is specifically tailored for your business is to fill out a contact us form, but we are always happy to share our general expertise.

A recent commenter posed this question: “Do Trackbacks and Pingbacks matter when it comes to SEO?” The short answer is yes, they most certainly do matter, to varying degrees. The long answer includes an explanation of what Trackbacks and Pingbacks are, and their overall place in your SEO efforts.

Let’s start with trackbacks. A trackback is simply an automated notifier sent to someone else’s blog any time you reference their blog in a post. By sending a trackback, you are creating a link back to your blog, which takes a very small amount of time to do when considering the benefits of it.

Image Courtesy of ITinfoOz.com

While displayed quite humorously in the image above from a recent post by ITinfoOz.com, the subject of trackbacks is a serious one, because the opportunity for generating traffic is there, and is being underutilized, according to entrepreneur Matthew Bredel. Bredel has seen the results of using trackbacks as part of his overall search engine optimization and social media marketing efforts on his blog.

“A trackback is a super comment. The way that a trackback works, is instead of a going to a blog and posting a comment on someone else’s blog, you post a reply on your own website and post a trackback comment. Unless they don’t allow follows, but you still establish authority,” Bredel says.

While trackbacks certainly are more limited with most blogs not allowing follows, Bredel is correct that doing so does help to establish your authority. Blogs also appreciate your interaction.

Now, on to Pingbacks. Pingbacks have more to do with author control and authenticity, as explained well by an SEO news reporter for Beanstalk-Inc.com in a recent blog post. Pingbacks were originally the response to trackbacks lacking authenticity. Pingbacks make it easy to notify a blog of your use of it just by posting its permalink in your blog post. Of course, there is some controversy over which is really better: pingbacks or trackbacks.

“Some feel that trackbacks are superior because the readers of Person A’s blog can at least see some of what Person B has to say before deciding if they want to read more and follow the link to the orginal blog source,” Beanstalk-Inc.com’s SEO News Reporter says. “Others feel that pingbacks are superior as they create a verifiable connection between posts. Pingbacks are akin to having remote comments.”

Whether using both trackback and pingback methods, or not having tried either one on a conscious level yet, our CEO, Ali Husayni, has advice for the business owner who isn’t yet using Master Google’s services for their SEO efforts. Husayni recommends his book, Google SEO Secrets revealed, as a good starting point for your entire website, including your blog. Still, Husanyni recommends professional help.

“Engaging in all of these techniques requires months of hard labor, a complete understanding of SEO and, of course, cash. Nevertheless, we’ve been able to transform local, small businesses into large-international ones in a matter of a few months by practicing what we preach,” Husayni says. “Oftentimes, smart business people who have substantial financial backing will delegate important tasks to professionals, instead of spending years mastering what someone else already knows and taking away the focus from their business.”

Fill out our form and we’ll gladly look at your site to see if it qualifies for our Top of Google program.

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Why Did My Site Nose Dive After the Google Panda Update? Part One

TAMPA, FLORIDA — Every time Google changes its algorithm, many websites’ rankings in organic search results change, too.

Google Panda image Courtesy of TechChunks.com

It can be frustrating to those who spend a great deal of time and effort (and money, if you’ve hired a professional SEO firm), to achieve their desired ranking, only to lose it when Google makes a few tweaks.

This was the case in February 2011 when Google launched “Panda.” It happened again in April 2011 when it rolled out Panda to all English language queries, in addition to making several small updates, according to an April 11, 2011 article posted on Search Engine Land.

Panda was designed to weed out pages and websites that were deemed to be of a quality below Google’s high standards, including content farms and websites filled with duplicate content.

In part one of this two-part series, we will discuss the reasons why your site may have lost its ranking. In part two, we’ll share tips on what you can do to get back your ranking.

So why did your website take a nose-dive after the Panda update? In short, it’s likely due at least in part to failing to observe best SEO practices. Why are we still talking about Google Panda almost a year after it launched? Because many sites have yet to recover from the change, says Ali Husayni, an expert in SEO technology.

There are several specific factors that caused websites to lose their rank after the Panda update. Chances are, you were guilty of one of the following:

You copied content from other sources: If you’ve copied one sentence from someone else’s site, you’re plagiarizing and Google will give you an F. Think about what your English teacher taught you in high school: if you’re going to use someone else’s words, you need to attribute them to the person who wrote them. When it comes to SEO, you need to take it a step farther and reword the information so that it doesn’t appear exactly as it does on the site where you got the information.

But your best bet is to not borrow a great deal of information from other sites. Think about it from Google’s standpoint: why should they rank your site higher instead of giving a high ranking to the site where you pulled your information? That’s obviously the site filled with relevant content. The idea is to generate your own original, relevant content that site visitors will find useful.

Your content was old and never updated: Google loves websites that are alive and kicking. If you launched a website in 2007 and haven’t updated the content or changed anything about it since then, Google likely will not perceive it as having useful information. Could you imagine a business search engine optimization site launched in 2007 and never updated? Yikes! Talk about out-of-date, useless information!

Someone else with a stronger site may have copied your site: In this case, Google probably thinks you are the one who plagiarized, and they’ve given credit to the other site. That sucks and unfortunately, there’s not a lot you can do except revamp your site’s content.

Tune in on Monday, when we’ll explain how you can restore your ranking.

Popularity: 4%

The Google Freshness Update: Why Current Content Matters

Google’s climb to search engine prominence over the years has been subtly dotted with algorithm adjustments in order to stay current. In November, Google supplemented last year’s caffeine indexing system with the freshness update, making an algorithm that favors content that is both recent and relevant.

“Different searches have different freshness needs,” says software engineer Amit Singhal on Google’s official blog. “This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.”

Although the freshness update is estimated to impact 35 percent of searches (at least one result on the page), it will only be noticeable to the average user among 6 – 10 percent of searches. In other words, the update is more effective than will be noticed.

So how is freshness and relevancy measured by Google’s standards? SEO expert and Master Google founder, Ali Husayni, points to respective topics.

“For ‘news’ items, the later a page has been created and content developed, the better rank it will have,” Husayni says. “For other topics such as ‘historical events,’ Google may include old pages along with new analysis.”

Account Director at Punch Communications and Huffington Post blogger Philip Keightley explored the same question in a recent post.

“What constitutes relevance? In Google’s eyes, hundreds of factors, with freshness being a recent development,” Keightley says. “What constitutes freshness? Real-time social networks such as Twitter and to some extent Facebook and Google+ have added additional tools to Google’s armory, since it can now crawl the content from these networks and deduce which content people are interested in, what it is and if it is relevant for its search results.”

The freshness update has not only affected search results, but has already begun to affect the methods of developers and writers as well. Former Master Google writer Kristen Peters has expressed how the freshness update influences her approach.

“Google’s freshness update has certainly affected our writers’ methods here at Master Google,” Peters says. “We always knew that content was a huge part of optimization, but this development has made it all the more important to write quality blog posts more often and has encouraged us to keep an eye on industry news, as the timeliness of the content is also a crucial component.”

Keightley shared thoughts on the immediate future as well.

“This presents a number of opportunities to marketers, regardless of their size and ammunition,” Keightley says. “Essentially, by creating a digital social object, whether that is in the form of an application on Facebook, a microsite or even a blog post, the buzz around that content will have a far greater benefit in search.”

Husayni does not believe any one component to a site warrants particular care and attention, but notes the importance of general consistency as with such formats as blogs.

“Blogs seem to be an important part of any site because they get updated on a regular basis,” Husayni says. “I suggest site owners should write for their sites on a regular basis. The more fresh, quality and relevant content they post to their sites, the better chances of exposure and inclusion on Google search results they will have.”

© 2012 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

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SEO Expert Sets the Record Straight Concerning Google and SEO

ORANGE, CA-There’s a lot of information swirling around on the Internet about search engine optimization. It becomes hard to distinguish who’s right and who’s just plain missing the mark.

Owner and founder of Master Google, Ali Husayni, is setting the record straight about at least one source of information.

On October 31, Jason Hiner—TechRepublic’s Editor-in-Chief—wrote an article about Google’s newest algorithm update, named Panda. He cited SEO as one of the main reasons for which Google revamped its page ranking system. Hiner claimed that SEO merely helps Web sites get ranked as high as possible on Google search results, regardless of relevancy to the searcher’s query.

“As a result, the sites that land at the top of Google search results have become more about which sites are best optimized rather than the ones that have the best and most relevant content,” Hiner wrote.

Husayni refuted the ungrounded assumption, saying that he’s simply confusing SEO with black hat SEO.

Black hat SEO breaks search engine rules and regulations. It is unethical. According to Husayni, the difference between black hat SEO techniques and Master Google’s SEO efforts is clear: Master Google has morals.

“Optimization, fresh content and encouraging other sites or people to recommend our clients’ Web sites are all valid business practices,” Husayni said. “They are even approved by Google.”

“Google needs SEO companies to better understand sites,” he added. “In essence, we are enhancing the ability of Google crawlers to index and understand sites.”

Hiner also stated that social media platforms were threatening Google’s relevance, forcing the search engine to launch Google+. “Social media has been replacing traditional web search for many different kinds of information gathering…” he said.

But Husayni said, “It cannot.”

“Social media is what it is and it will certainly help your search results, based on what your friends or circles suggest,” he said. “But it cannot and will not replace Google as a search engine.”

Husayni said that there are several reasons Google has nothing to fear, one being that a social media platform cannot index every site or page. It’s also susceptible to spam, just like other search engines, he added.

However, Google did need to add Google+ to compete with rivals, like Facebook and Twitter, Husayni asserted.

“It was essential for Google to start generating money through ads placed on social media sites, especially after the enormous amount gained by Facebook and Twitter this way,” Husayni said. “They also sought to customize their search results based on social connections. In theory, this will return much more relevant results.”

Hiner went on to say that Google’s Panda update caused “collateral damage,” weeding out sites that actually have good content and still ranking spam higher.

Husayni, on the other hand, thinks that the update has done wonders for Google searchers, achieving the exact results it was intended for.

“Panda was a powerful update and it cleared the air from content farms and base sites, those that spammed searchers with lots and lots of content or duplicated text,” Husayni explained.

Despite Hiner’s opinions, Husayni thinks that Google is stronger than ever, with SEO being a valid contributor to their success.

“There is always going to be manipulation,” Husayni said. “Some people are going to use frowned-upon techniques to boost their site’s ranking, but that is black hat SEO. I hope that Master Google’s honest SEO services will raise the standards of the industry.”

For more information about how the experts at Master Google can improve your Google ranking using ethical techniques, be sure to visit www.mastergoogle.com. For inquiries or to set up a free consultation with Ali Husayni, call Master Google toll free at 1-877-932-6559.

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SEO Consulting: How To Get Off The Rankings Roller Coaster And To The Top Of Google

ORLANDO, FLORIDA-Maybe the SEO team hit a wall or rankings tanked overnight or there are nagging questions about online reputation management. Whatever the problem is, an SEO consultant is often the solution.

Consulting is one of the three types of SEO services Master Google offers. It is ideal for businesses that need a fresh, professional perspective of their website, SEO techniques, ranking trends and SEO team. A consultant can also help locate, hire and set up an in-house SEO team.

Courtesy of seodotinfo.com

Consulting is often confused with SEO coaching services, but it is a slightly different. That is geared more toward assisting businesses that are just starting work on their sites and want to be trained in SEO techniques or need help drawing up a strategy for an effective SEO campaign.

“Understanding online marketing is not an easy task because of its ever changing dynamics,” says Ali Husayni, who is an SEO specialist of nine years. “Consulting can help business owners or marketing directors understand their online market, competition, and how best to use their budget.”

Here are five ways SEO consultants can help businesses get back on track toward success:

1) Pinpoint what is not working and provide clear, concise reports on how to fix it
2) Assess the quality of the current in-house SEO team and their techniques
3) Provide the market and competition analysis necessary to develop a successful Internet marketing strategy
4) Help businesses find and hire in-house SEO talent
5) Answer questions and train SEO teams in the latest techniques and equip them with resources to further improve SEO results

A Glimpse Of SEO Consulting Services In Action
Tim Booth and Shawn Sandifer, the founders of a referral site for local contractors across the nation, hired Master Google as consultants in December 2011 to help resolve problems with their SEO rankings. The pair had doubts about their in-house SEO team since the traffic to their site had dropped off drastically. Five months prior to contacting Master Google, the website had 140,000 visitors per month. By December, they were down to 90,000 per month.

Husayni and his SEO team stepped in to do an in-depth analysis of their current SEO work. The report showed Booth and Sandifer that their site was lacking credible link popularity, an essential part of ranking well in Google’s search engine results. It also revealed that their SEO team had been using black-hat SEO techniques like keyword-stuffing and duplicate content.

“Black-hat SEO techniques are methods used to get sites quick results, but it is merely short-lived success and detrimental to the site in the long run,” says Husayni, who is the author of a Google SEO eBook of tips and techniques that comply with Google webmaster guidelines.

After getting the news about their website, Booth and Sandifer decided to fire the in-house SEO team and outsource to Master Google.

“This was the best decision they could have made,” explains Husayni. “We immediately implemented a powerful link-building campaign, taught their writing team SEO copywriting techniques, pinpointed the black-hat SEO techniques and showed them ways to remove them.”

As Booth, the company’s CEO, testifies, “Our traffic is growing at a quicker pace than their original estimate. Their value to our company at this stage cannot be overstated.”

The site’s traffic is back up to where it was at its peak and still climbing. Sandifer, who is the president, is relieved to see an upward trend and feels optimistic about the future.

“This means we can finally begin to plan for the future and growth of our company and stop trying to figure out how to dig ourselves out of the hole we were in,” he says.

Booth and Sandifer’s story is just one example of how consulting services can be used. They are a valuable resource for businesses to draw on at any stage in their SEO campaigns, whether they need help pushing through a rankings plateau, solving complex SEO problems or using Facebook, YouTube or Twitter to enhance their Web marketing SEO efforts.

© 2012 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Popularity: 3%

Retrofoam of Arizona Catches Top Spot in Google Places

SANTA MONICA, CA – The Master Google team is proud to announce another Top of Google Places announcement. The foam insulation company Retrofoam of Arizona has reached #1 on Google Places for “Phoenix Insulation.” Having an active SEO strategy is a vital part of the equation in the formula for business success, according to Retrofoam of Arizona Co-Owner Paul Kariniemi.

“SEO is something I always want to have. We also do radio and TV advertising [and other forms of advertising], and I will always have SEO running in the background,” Kariniemi said.

After all, it takes an active campaign effort to get results. Citing the sometimes maddening truth that there is no way to know exactly which part of your SEO efforts will take you to the top and exactly how long it will take, Kariniemi shared his humorous equation for Internet success:

A strong Internet presence is 1+1=3.

This joke is a great example of why it is so important to understand that Kariniemi’s success didn’t happen overnight. As with past clients, SEO results  took time, and were a part of an intricate plan by Master Google CEO Ali Husayni and the Master Google team. Still, the results happened relatively quickly, and Kariniemi’s comments echoed those of Doug Cooper, the VP of marketing for CariniAir.com, when their site hit #1 on Google Places.

“In a matter of about one to one-and-a-half months, Master Google helped us reach the top spot in the Google Places listing for the air conditioning keywords, while still retaining our #2 spot for heating,” Cooper said.

Reaching the top spot in Google Places is a good example as to why it is important to consider the full SEO picture to evaluate the return on investment, according to Husayni.

“We can precisely measure the increase in site traffic within the time the client signs up for SEO,” Husayni said. “The bottom line is higher ranks on Google result in more targeted traffic, which translates to more sales.”

Husayni continues to enjoy seeing these tangible results for each one of his clients. He advised Kariniemi to continue to work on his Google Places reviews, as the number and quality of the reviews matters for SEO efforts, according to Husayni.

Comic Courtesy of Kayzoe.com.

To learn how to list your business on Google Places, watch this video for instructions. Once you’re listed, ask your returning customers to write a positive review for your business as Husayni advised Kariniemi to do. After all, the more your listing is rated, the higher your business will place in Google Places rankings. When done well, the combined efforts of an ambitious SEO team and the patience and trust of the client is what makes all the difference, according to Husayni.

“SEO takes the following three things: expertise, hard work, and patience. On average, our clients see the best results within six months to a year after we start a project. When we see results, it proves to us the fact that what we do actually works,” Husayni said.

Having an SEO company on your side that you can trust has been a refreshing experience for Kariniemi, who shared: “With all the used car sales types out there pushing SEO on business owners, I must say it’s been refreshing to deal with true SEO professionals who deliver real, quantifiable results.”

Contact Us to see if your site qualifies, and we look forward to continuing to work with Kariniemi and our other clients.

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The SEO Value of Trackbacks and Pingbacks: A Blogger Asks and Master Google Answers

SANTA MONICA, CA — At Master Google, we always appreciate comments that let us know what we can do to answer your questions pertaining to SEO. Of course, the best way to get advice that is specifically tailored for your business is to fill out a contact us form, but we are always happy to share our general expertise.

A recent commenter posed this question: “Do Trackbacks and Pingbacks matter when it comes to SEO?” The short answer is yes, they most certainly do matter, to varying degrees. The long answer includes an explanation of what Trackbacks and Pingbacks are, and their overall place in your SEO efforts.

Let’s start with trackbacks. A trackback is simply an automated notifier sent to someone else’s blog any time you reference their blog in a post. By sending a trackback, you are creating a link back to your blog, which takes a very small amount of time to do when considering the benefits of it.

Image Courtesy of ITinfoOz.com

While displayed quite humorously in the image above from a recent post by ITinfoOz.com, the subject of trackbacks is a serious one, because the opportunity for generating traffic is there, and is being underutilized, according to entrepreneur Matthew Bredel. Bredel has seen the results of using trackbacks as part of his overall search engine optimization and social media marketing efforts on his blog.

“A trackback is a super comment. The way that a trackback works, is instead of a going to a blog and posting a comment on someone else’s blog, you post a reply on your own website and post a trackback comment. Unless they don’t allow follows, but you still establish authority,” Bredel says.

While trackbacks certainly are more limited with most blogs not allowing follows, Bredel is correct that doing so does help to establish your authority. Blogs also appreciate your interaction.

Now, on to Pingbacks. Pingbacks have more to do with author control and authenticity, as explained well by an SEO news reporter for Beanstalk-Inc.com in a recent blog post. Pingbacks were originally the response to trackbacks lacking authenticity. Pingbacks make it easy to notify a blog of your use of it just by posting its permalink in your blog post. Of course, there is some controversy over which is really better: pingbacks or trackbacks.

“Some feel that trackbacks are superior because the readers of Person A’s blog can at least see some of what Person B has to say before deciding if they want to read more and follow the link to the orginal blog source,” Beanstalk-Inc.com’s SEO News Reporter says. “Others feel that pingbacks are superior as they create a verifiable connection between posts. Pingbacks are akin to having remote comments.”

Whether using both trackback and pingback methods, or not having tried either one on a conscious level yet, our CEO, Ali Husayni, has advice for the business owner who isn’t yet using Master Google’s services for their SEO efforts. Husayni recommends his book, Google SEO Secrets revealed, as a good starting point for your entire website, including your blog. Still, Husanyni recommends professional help.

“Engaging in all of these techniques requires months of hard labor, a complete understanding of SEO and, of course, cash. Nevertheless, we’ve been able to transform local, small businesses into large-international ones in a matter of a few months by practicing what we preach,” Husayni says. “Oftentimes, smart business people who have substantial financial backing will delegate important tasks to professionals, instead of spending years mastering what someone else already knows and taking away the focus from their business.”

Fill out our form and we’ll gladly look at your site to see if it qualifies for our Top of Google program.

Popularity: 3%

Building A Site Google Loves: Writing Great Content (Part Two)

ORLANDO, FLORIDA — Hopefully part one of Writing Great Content gave you a clear understanding of the main purpose of SEO Copywriting and how to choose relevant, interesting and helpful topics for blog posts, articles and press releases.

Part two will talk about how to include keywords naturally, why paying attention to detail matters, and reveal one of the must-haves needed for your website to do well in Google’s search algorithm. I will also advise you on two mistakes to avoid, which include the most common and deadly of missteps when it comes to ranking well with Google.

Including Keywords Without Sounding Spammy

Good content also includes keywords, but the keywords should flow naturally within the article or press release and be relevant to the piece. If the non-SEO savvy reader can scan an article or press release and pick out the keywords, then the content is not written well enough. Keywords help a search engine decide what pages are most relevant to a search, but readers do not need to be spoon-fed as to what a page is about, according to Ali Husayni.

“Ultimately, humans are more important than the search engine because they are the ones who buy, the ones who will share the content, and the ones who will get you the backlinks to the content, so always strive for a natural tone and relevant topics,” Husayni said.

Husayni uses a team of advanced SEO marketing researchers, the latest analytics reports and specialized formulas to find and prioritize clients’ keyword selection and link building. Businesses can find out their best keywords by doing their own research, or hiring an SEO consultant to analyze current SEO work or an SEO coach to train and hire in-house employees with the techniques they need to be successful.

Give Customers A Glimpse Of The Company’s Character

A company that pays attention to details within their website content is telling readers that they are thorough. People shopping around for services or goods like to know that their needs will be handled by a person or company that is thorough and attentive.

Misspelling and poor grammar are the most common mistakes that companies make in their SEO writing. Lanette Strong, an SEO copywriter, says overlooking details can give the impression that the writer is ignorant or does not care about his or her work. Blatantly false statements made because of lack of research or proofreading make a company look less reputable.

“Research, grammar and spelling are of the utmost importance for blogs,” she says. “You need to have all the facts first, and then re-read the post for grammar and spelling errors.”

Husayni stresses the importance of hiring a professional copywriter who is a native English-speaker.

“You are creating content to show your expertise in your particular field, and you don’t want to hinder your efforts because you don’t write well in English,” Husayni said.

Master Google’s Editor-in-Chief Lorrie Walker says this is an obstacle that is easily overcome with the help of an English-speaking writer. A professional copywriter helps companies and businesspeople accurately portray their knowledge and professional image.

The Freshness Component: Don’t Leave Your Blog Without It

Google loves fresh content. They recently added a component to their search algorithm that takes into account how recently information was published when determining how relevant it is to certain search queries.

Husayni suggests, “Site owners should write for their sites on a regular basis. The more you post fresh, quality and relevant content on a site, the more you improve the odds of exposure and inclusion on Google search results.”

A regular basis could mean once every month or every other day, but the most benefit comes from posting often because of Google’s freshness algorithm. Google wants to give searchers the most relevant and up-to-date results on a topic.

Companies debating their number of postings should consider their purpose for the articles, according to Walker, who is also the owner of a public relations firm in Lakeland, Florida.

“If you’re just writing for search engines, you might get the results you want from three ‘OK’ articles,” she said. “But if you want customers, you have to provide relevant, quality content that will encourage people to read on and take action.”

Plagiarism Can Be Deadly For Rankings

Filling a website with interesting content is the goal, but the content has to be original, not copied from other sources.

Walker says the biggest mistake people make when it comes to SEO content generation is seeing similar sites and loving the content, then simply copying it to their own website.

Google views that as duplicate content, and they penalize sites that copy. Readers do not appreciate copied content either and can quickly deem a site not worth reading if it is just regurgitating content they have seen before.

“Strive to enlighten the clients or patients instead of rehashing material over and over again,” Husayni said. “And never copy and paste material directly to your own website.”

What creating the best SEO content comes down to is a balancing act. There are certain components that must be included, but the process is fluid. To be successful, companies and writers must be flexible and make continuous adjustments to keep everything working together to accomplish the goal of building a site that Google loves.

Popularity: 3%

Client CariniAir.com Catches Top Spot in Google Places and More: How it Happened

Graphic Courtesy of TechTricksWorld.com.

SANTA MONICA, CA – The Master Google team is happy to announce the recent accomplishments of CariniAir.com. Doug Cooper, the VP of Marketing for CariniAir.com, has been working with Master Google for a relatively short period of time, and has already seen big results, both with the number of qualified leads and with his company’s Google rankings. Like most new clients to Master Google’s SEO services, Cooper was at first hesitant to hire a new Search Engine Optimization Company when he started in the middle of last year, but has seen a big spike in the number of qualified leads as a result.

“We get maybe 30 percent of our business from referrals, the other 70 percent is from Google Search Engine marketing. We’ve increased the number of qualified leads with Master Google about 50%,” Cooper says. “I wish we’d started a year ago, I am sure we’d be number one in everything.”

A simple Google search also reveals further success for Cooper, who readily shares his excitement about the recent accomplishments with Master Google.

“Master Google helped us reach the top spot in the Google Places listing for the air conditioning keywords, while still retaining our #2 spot for heating. We are very excited about becoming #1 in the Google Places listings, and expect this to result in another 100% – 200% increase in Google sales leads during the upcoming air conditioning season,” Cooper says.

But it’s important to note that these numbers didn’t appear right away. The SEO results took time, and were the product of hard work, as both Cooper and Master Google CEO Ali Husayni explain. Still, the results happened relatively quickly, as Cooper emphasizes.

“In a matter of about one to one-and-a-half months, Master Google helped us reach the top spot in the Google Places listing for the air conditioning keywords, while still retaining our #2 spot for heating,” Cooper says.

Husayni enjoys seeing these tangible results for his clients.

“When we see results like CariniAir.com, it proves to us the fact that what we do actually works. What’s needed is patience and perseverance,” Husayni says.

See Doug Cooper’s interview in our testimonials section. Contact Us to see if your site qualifies, and we look forward to continuing to work with Cooper and our other clients.

IMPORTANT RANKINGS UPDATE: As of Jan. 19, 2012, CariniAir.com took the #1 spot on Google Maps.

Cooper is thrilled about what this means for CariniAir.com.

“Finally achieving the top spot on Google Maps for our most important keywords is a dream come true. Everyone at Carini Heating and Air is very excited and grateful to Master Google for their continued hard work and persistence,” Cooper says.

Popularity: 1%

Building A Site Google Loves: Writing Great Content — Part 1

ORLANDO, FLORIDA — It seems like the importance of great content is touted everywhere, but there seems to be much less information about what constitutes great content. How do you know if your content measures up, and more importantly, if what you are writing is what will make your website one that Google loves?

“We have a great team of professional SEO copywriters who create the content that contributes to the ranking results clients like to see,” says Ali Husayni. “A couple of our writers are going to share their process for making that writing a reality and some of the characteristics great content will have.”

To Write For The Search Engine or For The Reader?

That is the first and most important question. The first thing to understand about content generation is the reason for doing it, and—spoiler alert—that reason should not be just to get better rankings in search engine results.

“Writing the press release or article only with search engines in mind may very well help you improve your site’s ranking, but if it doesn’t generate new business, who cares?” says Lorrie Walker, the editor-in-chief at Master Google and the owner of a public relations firm in Tampa, Fla.

According to her the main purpose for writing website content, articles and press releases is to provide useful information for people who are seeking the kinds of services and products that the business provides.

“When I need a service, I want to find the best, most knowledgeable subject matter expert to provide that service for me,” Walker says. “If it’s someone local, I’m probably going to ask my friends and see if anyone has recommendations. But I’m also going to look at business’ websites and do my research. The more information you can provide about who you are and what you do, the better.”

Why Good Isn’t Good Enough

But jotting down some basic information about a company, a brief description of services and peppering in some keywords to SEO is not going to be enough to get top results in this era of the Internet.

“There are too many people producing content, many of them producing good content, to put up basic information on a website and expect to stand out,” Husayni says. “It takes a lot of work, but the opportunity is there for people who are willing to invest the time and energy.”

Three Characteristics Of Great Content

Walker says that when a company has written copy that is interesting, original and well-written, they have great content.

Website content must be relevant to what people are searching for on the topic and be helpful in some way by providing the information they wanted, answering the question or solving the problem. The only way to do this is to know the audience to write for and what they find interesting.

“Content should speak to them in a language they understand,” says Lanette Strong, an SEO copywriter. “They should leave the page with an accurate answer to the question they were searching for.”

That means if a company is trying to reach a layperson audience, they need to cut down on technical language and explain any terminology that a beginner in the subject would not readily understand within the context of the page.

“It’s not that we are dumbing down articles, it’s that we are helping readers get the information they were looking for without having to visit another site to get more clarification,” Strong explains.

Figuring Out What To Write About

The definition of interesting is ‘to arouse curiosity or interest and hold or catch the attention.’ That means companies need to look for topics that their readers might want to read about or would provide information they need. If a heating and cooling company is building a website to grow their residential customer base, they would want to focus on topics pertinent to homeowners like cutting energy costs, the latest equipment rebates or the benefits of upgrading to energy efficient systems. A company that is trying to get more commercial clientele or work with contractors would focus on different topics.

Strong says that researching what competitors are doing and staying abreast of current news is helpful when looking for topic ideas. Just make sure you can relate the topic to your company and put a fresh spin on it, she cautions, and Walker agrees.

“I think a good way of determining what to write about is to listen to your customers or clients or patients. What questions do you frequently get asked? Write about those topics,” says Walker.

Walker says that companies can also write about what sets them apart from their competitors, about business anniversaries or other milestones, including: awards or recognition from the community, new products or services and new employees and conferences employees attended or spoke at.

Half the battle of writing about a business or company is coming up with relevant topics and creating a well-defined goal for the press releases and articles. Stay tuned to read about out the next steps for creating great SEO content: sound writing mechanics, knowing how to use keywords effectively and giving Google what it wants from content while staying away from what can get a website penalized or banned.

Popularity: 3%

Web Directory Submission Danger: Analysis of 2,678 Directories Shows 20% Penalized/Banned by Google

Hi, my name's Kurtis and I'm relatively new here at Moz. My official title is "Captain of Special Projects," which means I spend a lot of time browsing strange parts of the web, assembling metrics and inputting data in Google Docs/Excel. If you walk past my desk in the Mozplex, be warned, investigating webspam is on my task list, hence you may come away slightly traumatized by what you see. I ward off the demons by taking care of two cats and fondly remembering my days as a semi-professional scoundrel in Minnesota.
Let's move on to my first public project, which came about after Google deindexed several directories a few weeks ago. This event left us wondering if there was a rhyme to their reason. So we decided to do some intensive data collection of our own and try to figure out what was really going on.

We gathered a total of 2,678 directories from lists like  Val Web Design, SEOTIPSY.com, SEOmoz's own directory list (just the web directories were used), and a few others, the search for clues began. Out of the 2,678 directories, only 94 were banned – not too shabby. However, there were 417 additional directories that had avoided being banned, but had been penalized.
We define banned as having no results in Google when a site:domain.com search is performed:

We defined penalized as meaning the directory did not show up when highly obvious queries including its title tag / brand name produced the directory deep in the results (and that this could be repeated for any internal pages on the site as well):

As you can see above, the directory itself is nowhere to be found despite the exact title query, yet it's clearly still indexed (as you can see below by performing a domain name match query):

At first, the data for the banned directories had one common trait – none of them had a visible toolbar Pagerank. For the most part, this initial observation was fairly accurate. As we pressed on, the results became more sporadic. This leads me to believe that it may have been a manual update, rather than an algorithmic one, or at least, that no particular public metrics/patterns are clear from the directories that suffered a penalization/ban.
That is not to say the ones left unharmed are safe from a future algorithmic update. In fact, I suspect this update was intended to serve as a warning; Google will be cracking down on directories. Why? In my own humble opinion, most of the classic, "built-for-SEO-and-links" directories do not provide any benefit to users, falling under the category of non-content spam.
Some directories and link resource lists are likely going to be valuable and useful long term (e.g. CSS Beauty's collection of great designs, the Craft Site Directory or Public Legal's list of legal resources). These are obviously not in the same world as those "SEO directories" and thus probably don't deserve the same classification despite the nomenclature overlap.
In the midst of the panic, a concerned individual brought to my attention that “half of our directories were deindexed” and wanted to know when we would be updating our list. If by half he meant 4 of the 228 we listed were banned and an additional 4 just penalized, then I’d have to agree. ;-) In any case, our list is now updated. Thanks for being patient!
We've set up two spreadsheets that show which directories were banned and/or penalized, plus a bit of data about each one. Please feel free to check them out for yourself.
SEOmoz Directory List

Directory Maximizer, Val Web Design, & SEOTIPSY Directory List

Given the size and scope of the data available, we're hoping that lots of you can jump in and perform your own analysis on these directories, and possibly find some other interesting correlations. As the process for checking for banning/penalization is very tedious and cumbersome, we likely won't be doing an analysis on this scale again in the very near future. But we may revisit it again in 6-12 months to see if things have changed and Google's cracking down more, letting some of the penalties/bans be lifted or making any other notable moves.
Changes were made to the list on Friday, June 1, 2012.
I look forward to your feedback and suggestions in the comments!
p.s. The Mozscape metrics (PA, DA, mozRank, etc) are from index 51, which rolled out at the start of May. Our new index, which was just released earlier today, will have more updated and possibly more useful/interesting data. If I have the chance, I'll try to update the public spreadsheets using those numbers.
About Kurtis — Kurtis Bohrnstedt is the Captain of Special Projects at SEOmoz. He does research on a variety of topics for the Engineering & Marketing Teams. Follow him on Twitter @KourteousKurtis.
View the original article here

The Google Freshness Update: Why Current Content Matters

Google’s climb to search engine prominence over the years has been subtly dotted with algorithm adjustments in order to stay current. In November, Google supplemented last year’s caffeine indexing system with the freshness update, making an algorithm that favors content that is both recent and relevant.

“Different searches have different freshness needs,” says software engineer Amit Singhal on Google’s official blog. “This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.”

Although the freshness update is estimated to impact 35 percent of searches (at least one result on the page), it will only be noticeable to the average user among 6 – 10 percent of searches. In other words, the update is more effective than will be noticed.

So how is freshness and relevancy measured by Google’s standards? SEO expert and Master Google founder, Ali Husayni, points to respective topics.

“For ‘news’ items, the later a page has been created and content developed, the better rank it will have,” Husayni says. “For other topics such as ‘historical events,’ Google may include old pages along with new analysis.”

Account Director at Punch Communications and Huffington Post blogger Philip Keightley explored the same question in a recent post.

“What constitutes relevance? In Google’s eyes, hundreds of factors, with freshness being a recent development,” Keightley says. “What constitutes freshness? Real-time social networks such as Twitter and to some extent Facebook and Google+ have added additional tools to Google’s armory, since it can now crawl the content from these networks and deduce which content people are interested in, what it is and if it is relevant for its search results.”

The freshness update has not only affected search results, but has already begun to affect the methods of developers and writers as well. Former Master Google writer Kristen Peters has expressed how the freshness update influences her approach.

“Google’s freshness update has certainly affected our writers’ methods here at Master Google,” Peters says. “We always knew that content was a huge part of optimization, but this development has made it all the more important to write quality blog posts more often and has encouraged us to keep an eye on industry news, as the timeliness of the content is also a crucial component.”

Keightley shared thoughts on the immediate future as well.

“This presents a number of opportunities to marketers, regardless of their size and ammunition,” Keightley says. “Essentially, by creating a digital social object, whether that is in the form of an application on Facebook, a microsite or even a blog post, the buzz around that content will have a far greater benefit in search.”

Husayni does not believe any one component to a site warrants particular care and attention, but notes the importance of general consistency as with such formats as blogs.

“Blogs seem to be an important part of any site because they get updated on a regular basis,” Husayni says. “I suggest site owners should write for their sites on a regular basis. The more fresh, quality and relevant content they post to their sites, the better chances of exposure and inclusion on Google search results they will have.”

© 2012 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Popularity: 3%

Analyzing Google Adwords Keyword Selector Tool Traffic Estimator

For anyone interested in doing business online, knowing how many individuals search for a specific keyword is crucial. If I’m selling kids shoes online and only 100 people search for it on Google, then most probably I’m not going to succeed – even if my site is ranked at the top. I’ll be lucky if 10 people out of those 100 buy my shoes.

To know how many people search for a specific keyword, there are many tools available. But the most trustworthy one is Google’s Adwords Keyword Selector Tool. Because it is pulling the data from its search engine.

In the SEO community, it is common knowledge that Google’s Adwords traffic estimation tool is at best inaccurate. But no one really knows how Google measures these numbers. According to Google, it is “averaging” each month’s search volume across its search engine platforms. But for a long time I’ve been suspicious that these numbers are not real. So, finally I decided to conduct a test.

I selected six websites that we have access to their Analytics data and are ranking within the top five positions on Google search results – world-wide – for somewhat competitive keywords. The tables below illustrates my findings.

The first table are the keywords in Exact format. Which means we’re only looking at Google’s traffic for these keywords when the exact phrase is searched for as well as the traffic for the same keyword:

The following table are for the same keywords but this time using the “Phrase” selection. In other words, the searcher could have used the same phrase in conjunction with other words:

As you see the number of people visiting the site is much less than the number of monthly search volume (Traffic Estimate) regardless of whether we searched for “Phrase” or “Exact” keywords.

It is less likely that less than 10% of those searching for any given search querry are going to visit the top ranking sites.

Therefore, my conclusion is that the Traffic Estimate is blown out of proportion. 

But by how much?

Looking at the numbers, we can say that these numbers are blown out of proportion by 3 times and up to 100 times depending on the search query.

Where is the success in SEO?

Another important factor is that we’re able to generate a few times more traffic to our clients’ sites than the total search volume for their main keyword(s). For example, doctorjennifer.com’s main keyword is Minneapolis Orthodontist. But this keyword only receives 58 searches each month (if that was accurate). On the other hand, the site is receiving over 1,000 hits through organic search results. The reason is that we are not just focusing on the MAIN keyword. We work on a pool of different keywords related to each site/business. Doctorjennifer.com for instance has over 100 keywords we’re targeting.

For those clients that care very much for having that top ranking placement on Google for their main keyword I have to say that that is not so important compared to being ranked for many of their keywords that may not be as popular.

In other words if our client is not ranking at the top for Minneapolis Orthodontist, they’re just losing a very small fraction of the search volume; however, there are 50 other keywords (Minneapolis Children Orthodontist, St. Paul Invisalign, Best Orthodontist in Eagan, etc.) that the client has a top five ranking. The site is going to get traffic and business from Google generated through secondary keywords.

We measure our success by the number of targeted visitors who find our clients’ sites using their keywords – main keywords as well as secondary keywords.

Popularity: 7%

Why Did My Site Nose Dive After the Google Panda Update? Part One

TAMPA, FLORIDA — Every time Google changes its algorithm, many websites’ rankings in organic search results change, too.

Google Panda image Courtesy of TechChunks.com

It can be frustrating to those who spend a great deal of time and effort (and money, if you’ve hired a professional SEO firm), to achieve their desired ranking, only to lose it when Google makes a few tweaks.

This was the case in February 2011 when Google launched “Panda.” It happened again in April 2011 when it rolled out Panda to all English language queries, in addition to making several small updates, according to an April 11, 2011 article posted on Search Engine Land.

Panda was designed to weed out pages and websites that were deemed to be of a quality below Google’s high standards, including content farms and websites filled with duplicate content.

In part one of this two-part series, we will discuss the reasons why your site may have lost its ranking. In part two, we’ll share tips on what you can do to get back your ranking.

So why did your website take a nose-dive after the Panda update? In short, it’s likely due at least in part to failing to observe best SEO practices. Why are we still talking about Google Panda almost a year after it launched? Because many sites have yet to recover from the change, says Ali Husayni, an expert in SEO technology.

There are several specific factors that caused websites to lose their rank after the Panda update. Chances are, you were guilty of one of the following:

You copied content from other sources: If you’ve copied one sentence from someone else’s site, you’re plagiarizing and Google will give you an F. Think about what your English teacher taught you in high school: if you’re going to use someone else’s words, you need to attribute them to the person who wrote them. When it comes to SEO, you need to take it a step farther and reword the information so that it doesn’t appear exactly as it does on the site where you got the information.

But your best bet is to not borrow a great deal of information from other sites. Think about it from Google’s standpoint: why should they rank your site higher instead of giving a high ranking to the site where you pulled your information? That’s obviously the site filled with relevant content. The idea is to generate your own original, relevant content that site visitors will find useful.

Your content was old and never updated: Google loves websites that are alive and kicking. If you launched a website in 2007 and haven’t updated the content or changed anything about it since then, Google likely will not perceive it as having useful information. Could you imagine a business search engine optimization site launched in 2007 and never updated? Yikes! Talk about out-of-date, useless information!

Someone else with a stronger site may have copied your site: In this case, Google probably thinks you are the one who plagiarized, and they’ve given credit to the other site. That sucks and unfortunately, there’s not a lot you can do except revamp your site’s content.

Tune in on Monday, when we’ll explain how you can restore your ranking.

Popularity: 4%

Necessary Elements For Website Design - StraightForward Advice

What include the special features in the website?Many sites usually do not have special features but having one will give you an edge for the competition. Then, you could desire to consider drafting the webpage onto paper. Glasgow Web Designers Right here, I''ve put with one another a selection of tips for where it can be done to use in Glasgow to have people juices flowing once many obtain some inspiration. Things to look closely at: When you're considering their portfolio, pay specific attention towards the different forms of sites they've made for other clients. To create an internet site that suits your needs you need to break down your idea into a quick question to set up everything. Still, you get lucky and be designing your first website, you possibly have owned computers and surfing the net for quite some time, so you might have forgotten what it was like whenever you first started. After the content inside the site has become determined, the creative team then pops up with a "mockup image" representing what the website design might seem like when constructed. The a higher level patience which he exhibits is often a good indicator to his commitment level. Overall, the web design should be consistent from page to page. How will you realize if your site is prosperous? What criteria do you believe you're going to assess it on? If your site is a business venture, how and why can you expect visitors to become transformed into customers? Once you have a clear understanding within the websites objectives, it may be possible to test that against relevant criteria based on these objectives. He thought it will be all to easy to apply a different style for the website but he was wrong! The second design appeared to lead to further problems for your tech guy and finally had to become dropped. While designing your website, aim to acquire a high ranking inside top three search engines like yahoo- Yahoo, Google and MSN. This can all require a whole lot of your energy and if you aren't together with things or if something really bad happens you could see yourself spending more money to repair the challenge pc could have cost only to have something produced by a specialist. These tools will insert poor code plus a lot of time your website will suffer from "code bloat" in short there will probably be a large amount of extra code that you may be even if it's just using. Also use headings and sub headings for content if appropriate. How would you ultimately choose the website design program that fits your preferences? Should you just download a free open source web site design program or acquire one that everyone is referring to? Wait! Before doing that, there are a number of other questions that you must know.

 


 Who can understand a black bar or box which has font size eight or lower text and smoky lettering in it? Another annoying web site design mistake is making an online site in colors that usually do not represent the or product the web site builder should certainly represent. Here's a Fast Track Technique to you could make your job of designing and building a website simpler: All you really have to do is plan one page, your homepage, then clone your other 2nd and 3rd level pages. Not surprisingly, website designers were in short supply and might command huge fees because of their services. When choosing an organization that gives these services you can to also benefit through the added value marketing companies are in a job to provide through search engine optimization, newsletters, marketing via email, and other internet marketing tools.